Apple Announces Privacy Updates Across Its Platforms in Wake of Privacy Concerns

Apple Privacy

In a proactive move to address privacy concerns, Apple has announced significant updates to its privacy features across all platforms.

This announcement comes amidst heightened scrutiny following its recent partnership with OpenAI and the reveal of Apple Intelligence.

By reinforcing its commitment to user privacy, Apple aims to maintain its leadership in this critical area while embracing advanced AI technologies.

Apple’s latest updates focus on providing users with more control over their data and enhancing transparency around data usage.

Here are the key updates:

Private Cloud Compute

One of the standout updates is the introduction of Private Cloud Compute.

Private Cloud Compute prioritizes your privacy by processing data directly on your device whenever possible.

For tasks that demand more power, it cleverly taps into Apple’s Private Cloud Compute.

This means only the essential information gets sent to Apple’s secure servers, ensuring your data remains private and inaccessible to anyone, even Apple itself.

It’s a win-win: you get the power of advanced AI, without sacrificing your privacy.

Locked and Hidden Apps

Apple has also introduced Locked and Hidden Apps, a feature designed to add an extra layer of security to sensitive applications.

You can now lock specific apps with Face ID, Touch ID, or a passcode, ensuring that only authorized people can access them.

Additionally, these apps can be hidden from the home screen, making it more difficult for unauthorized individuals to locate and open them.

This has been a huge feature, that iPhone users have been asking for, for a while, so it’s great to finally see it here.

Messages via Satellite

In a ground-breaking development, Apple has unveiled Messages via Satellite. This feature enables users to send and receive messages even in remote areas with no cellular coverage.

By leveraging satellite technology, Apple ensures that users can stay connected and communicate securely, regardless of their location.

This is particularly beneficial for travellers and those in rural areas where traditional cellular networks may be unreliable.

New Passwords App

Apple Passwords App
Apple Passwords App [Source – Apple]

Apple’s commitment to simplifying and securing the user experience is further evident with the introduction of the new Passwords app.

This app consolidates all password management features into a single, easy-to-use interface. Users can store, manage, and autofill passwords securely across their devices.

The app also includes advanced features such as password auditing and suggestions for stronger passwords, making it easier for users to maintain robust security practices.

Essentially, you no longer have to go through so many apps for passwords, 2FA codes and notes, the passwords app will have it all.

Apple’s Commitment to Privacy

Commenting on the strength of these updates, Apple’s Senior Vice President of Software Engineering, Craig Federighi, said, “With these new features, we are giving users even more control over their data, reinforcing our commitment to privacy as a fundamental human right.

We believe that users should always know how their data is being used and have the tools to protect it.”

It’s clear that Apple knew of the privacy concerns, it’s partnership with AI would cause, and they’ve done a good job at revising privacy features inline with the timing.

Response to Elon Musk’s Criticism

These privacy updates come at a time when Apple faces criticism from high-profile figures like Elon Musk.

Musk recently criticized Apple’s partnership with OpenAI, raising concerns about the potential implications for user privacy.

However, with these new updates, Apple has demonstrated its unwavering commitment to protecting user data and maintaining its leadership in privacy.


Apple is doubling down on privacy, and it’s not just talk.

They’re walking the walk with innovative features like Private Cloud Compute, Locked and Hidden Apps, Messages via Satellite, and the new Passwords app.

These tools give you more control over your data and peace of mind knowing your information is secure.

As concerns about data privacy grow, Apple is stepping up to champion your right to control your information, proving that innovation and security can go hand in hand.


  • David Everson

    Telecommunications & Technology enthusiast, I have worked multiple years in the telco and tech space, so have a strong passion towards delivering terrific insights.

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