Apple Vision Pro Hits Australian Market: Price Tag Raises Eyebrows

Apple Vision Pro

This week, Australia welcomes the highly anticipated Apple Vision Pro.

Heralded as a ground-breaking innovation in the realm of augmented reality (AR) and virtual reality (VR), the Vision Pro has already made waves in the US market, albeit with a somewhat polarising reception.

While Apple’s latest offering boasts cutting-edge technology and a sleek design, its steep price tag has sparked a significant debate among tech enthusiasts and consumers alike.

Cutting-Edge Technology with a Premium Price

The Apple Vision Pro promises an immersive experience that seamlessly blends digital content with the real world.

The technology is incredible, it truly does bring everything we love about Apple to life, in a seamless manner.

Equipped with state-of-the-art sensors, advanced optics, and an intuitive user interface, the Vision Pro is designed to revolutionise how users interact with both digital and physical environments.

Its potential applications span from gaming and entertainment to professional uses in design, education, and more.

Not to mention, it will be great to see how the use Apple Intelligence in future versions of the vision pro.

However, this technological marvel comes at a premium, with the Vision Pro priced significantly higher than its competitors.

Mixed Reviews from the US Market

In the US, early reviews of the Vision Pro have been a mixed bag.

On one hand, tech critics and early adopters have praised the device for its unparalleled performance, superior build quality, and innovative features.

The visual clarity and responsiveness of the AR/VR headset have been highlighted as major selling points, making it a standout in an increasingly crowded market.

Apple enthusiasts have been raving about the potential of the Vision Pro, to set a new standard in the industry.

The Price Dilemma

On the other hand, the high price has been a major sticking point for many. Priced at a whopping USD 3,499, or $6,000 AUD, the Vision Pro is not an impulse buy for the average person.

This has led to a chorus of concerns and criticisms, particularly when compared to more affordable alternatives available on the market.

The Vision Pro’s cost is seen as prohibitive, potentially limiting its accessibility and adoption among a broader audience.

With the price so high, I don’t expect the Vision Pro to sell well, not because the product isn’t great, but more so to do with the Australian economy.

Many Australian households are currently under huge financial pressure, and luxury purchases are just not possible right now.

Comparing to Meta’s More Affordable VR

One of the key comparisons you’ll likely hear is with Meta’s VR products, which are far more budget-friendly.

Meta, formerly known as Facebook, has been making waves in the VR space with its Meta Quest series.

The Meta Quest 3, for example, is priced at just $800 AUD, making it a much more accessible option if you’re looking to dip your toes into the VR world without breaking the bank.

Sure, the Meta Quest series might not have the same level of technological sophistication as the Apple Vision Pro, but it still delivers a solid VR experience at a fraction of the cost.

This makes it a popular choice among many consumers who want a great VR experience without the hefty price tag.

The Australian Market Response

As the Apple Vision Pro makes its debut in Australia, it will be interesting to see how the local market responds to this high-end AR/VR device.

I’ve already read 5 review articles today alone, and as expected, they’re amazed at how great the tech is, and the huge benefits from it.

That said, the question remains…

Will Australian consumers embrace the Vision Pro’s advanced features and overlook its hefty price, or will they gravitate towards more affordable alternatives like Meta’s VR headsets?

Only time will tell, but one thing is certain: the arrival of the Vision Pro marks an exciting development in the ever-evolving world of AR and VR technology.


  • Michel Elijah

    Tech expert and strong interest in telco. I've worked in the tech industry for 4 years and have always had interest with mobile and internet providers.

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