Telstra Sets a Precedent in Ethical AI by Joining UNESCO’s Business Council

Telstra ai

Telstra has achieved a significant milestone by becoming the first Australian company to join UNESCO’s Business Council to promote ethical AI.

This move aligns with Telstra’s ongoing commitment to integrating responsible and ethical practices in the development and deployment of artificial intelligence technologies.

Telstra’s Commitment to Ethical AI

As artificial intelligence continues to revolutionize industries, the importance of ethical AI cannot be overstated.

Telstra’s inclusion in UNESCO’s Business Council signifies its dedication to advancing AI technologies that are not only innovative but also aligned with ethical standards.

Telstra CEO Vicki Brady emphasized the importance of this initiative, stating, “We are proud to be the first Australian company to join UNESCO’s Business Council.

This partnership is a testament to our commitment to developing AI technologies that adhere to the highest ethical standards.

As AI becomes increasingly integrated into our lives, it is crucial that we prioritize ethical considerations to foster trust and reliability in these technologies.”

Promoting Responsible AI Development

UNESCO’s Business Council aims to create a framework for the ethical use of AI, focusing on areas such as transparency, accountability, and inclusivity.

By joining this council, Telstra will collaborate with other global leaders to develop guidelines and best practices that ensure AI technologies are used responsibly.

Why is this important? Well AI is advancing at scary levels, and although it’s been incredible for some, other may use it in a harmful way.

This is why Ethical AI is so important, because we don’t want to be in a reactive state, rather a pro-active state ready to overcome challenges.

Telstra’s Chief Data and AI Officer, Kim Krogh Andersen, highlighted the company’s proactive approach to AI ethics.

“Joining UNESCO’s Business Council allows us to contribute to the global dialogue on AI ethics. We are committed to ensuring that our AI initiatives are transparent, accountable, and inclusive, reflecting our values and the trust our customers place in us.”

Telstra Leading the Way for Australian Companies

Telstra’s involvement in UNESCO’s Business Council sets a precedent for other Australian companies, encouraging them to consider the ethical implications of their AI developments.

As AI continues to evolve, the need for responsible and ethical practices becomes more critical.

Telstra’s leadership in this area demonstrates its commitment to not only technological innovation but also to the broader societal impacts of AI.

Telstra have been heavily investing into AI in recent months, including a strategic partnership with Infosys, so this move is yet another step in the right direction.

The collaboration with UNESCO provides Telstra with a platform to influence the global AI landscape, ensuring that ethical considerations are at the forefront of AI development.

This partnership underscores Telstra’s role as a pioneer in the tech industry, leading by example and advocating for ethical standards that will shape the future of AI.


Telstra’s membership in UNESCO’s Business Council to promote ethical AI marks a huge step towards responsible AI development.

As the first Australian company to join this esteemed council, Telstra is not just leading by example but also inspiring other companies to follow suit.

We can expect other Telco’s to join suit shortly, followed by a ton more tech companies in Australia.

By prioritizing transparency and accountability, Telstra is demonstrating that innovation and ethics can go hand in hand.


  • David Everson

    Telecommunications & Technology enthusiast, I have worked multiple years in the telco and tech space, so have a strong passion towards delivering terrific insights.

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