Telstra Shares Hit 1-Year Low: What’s Behind the Decline?

Telstra Stock Decline

Telecommunications giant Telstra (TLS.ASX) has seen its share price tumble to a one-year low, sparking concerns among investors. This drop marks a significant shift in sentiment towards a company once considered a blue-chip stock.

To understand the driving forces behind this decline, let’s deep dive into the market a bit as well as the sentiment towards Telstra.

The Numbers Tell a Story

Telstra Stock Drop

Since reaching a high in mid-2022, Telstra’s share price has steadily declined, losing substantial value. Factors contributing to this drop include:

  • Margin Pressure: Rising input costs and inflationary pressures are squeezing Telstra’s profit margins. They face increasing difficulty passing these costs on to consumers in an already competitive market.
  • NBN Headwinds: The rollout of Australia’s National Broadband Network (NBN) continues to impact Telstra’s bottom line. Restructuring payments received from NBN Co have created revenue uncertainties.
  • Dividend Cuts: Telstra’s recent dividend cuts have eroded investor confidence. Once known for reliable payouts, this move signals potential concerns about future earnings.
  • Increased Competition: The Australian telecom market is fiercely competitive. New, agile competitors are aggressively undercutting Telstra’s pricing on mobile and broadband plans.

Internal Challenges Facing Telstra

Beyond external market forces, Telstra is grappling with several internal issues contributing to its share price decline:

  • T25 Strategy: The company’s ambitious T25 transformation strategy, aimed at simplification and cost reduction, has yielded mixed results thus far. While streamlining has occurred, the expected revenue growth and profitability gains have yet to fully materialize.
  • Legacy Infrastructure: Maintaining and modernizing Telstra’s aging copper network infrastructure is a constant expense. These costs weigh on the company’s bottom line, especially as it seeks to compete with leaner rivals.
  • Innovation Question Marks: Some analysts question whether Telstra is investing adequately in next-generation technologies and innovative services to maintain its dominance in future markets.

The Broader Market Context

It’s important to remember that Telstra’s share price troubles aren’t happening in a vacuum. Global economic headwinds, rising interest rates, and geopolitical uncertainties have dampened investor enthusiasm for riskier assets.

Tech stocks, in general, have faced challenges, which also contributes to the pressure on Telstra.

The other huge thing to consider, is that Telstra are a premium provider with premium services, and over the last year, prices have lifted at Telstra to huge criticism, whilst many Australians are facing a cost of living crisis.

This means for most, including myself, that Telstra’s prices are not sustainable to manage a family on. For those reasons, I took 3 services I was paying $220 per month for, to Amaysim for $60 per month.

By doing so, I saved $160 per month or $1,920 over the next year, that I can spend on my family.

Many Australian’s are also doing the same, cutting back expenses and unfortunately for more premium providers, they are an expense people can cut, especially with the rise of MVNO providers who are incredibly cheap.

What Does the Future Hold for Telstra?

The question on every investor’s mind is whether Telstra can reverse course and regain its former status. The company’s long-term outlook depends on a few critical factors:

  • Success of T25: The success or failure of the T25 strategy will largely determine Telstra’s ability to cut costs, improve efficiency, and regain profitability.
  • Investing in the Future: Telstra needs to demonstrate it’s making strategic investments in 5G expansion, cloud-based services, and other growth areas to ensure long-term competitiveness.
  • Managing NBN Transition: Successfully navigating the financial implications of the finalized NBN infrastructure deal is crucial for revenue stability.
  • Rebuilding Investor Confidence: Restoring trust in Telstra’s earning potential and potentially increasing future dividends will be essential to attract new investors and retain existing ones.

Analyst Opinions: A Mixed Bag

As expected, analysts have diverse views on Telstra’s current situation. Some see the share price drop as an overreaction and a potential buying opportunity, emphasizing Telstra’s solid underlying business and potential for a turnaround.

Others express caution, arguing that the company faces significant headwinds and could experience further share price declines before a true recovery.


Telstra’s share price decline is a complex story with no easy answers. It’s a pivotal moment for the company, with its future trajectory hinging on strategic decisions, market forces, and its ability to rebuild investor trust.

While the situation presents risks, it could also unveil potential opportunities for value-oriented investors with a long-term perspective.


  • Michel Elijah

    Tech expert and strong interest in telco. I've worked in the tech industry for 4 years and have always had interest with mobile and internet providers.

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