Optus and HOYTS have announced a partnership aimed at transforming the cinema experience through advanced SD-WAN technology.
This collaboration seeks to enhance connectivity and offer a more immersive and interactive environment for moviegoers.
Enhanced Connectivity and Experience
Optus SD-WAN solution has now been seamlessly integrated into HOYTS cinemas, providing you with high-speed and reliable internet access across all locations.
With this technological upgrade, you can enjoy uninterrupted connectivity, paving the way for interactive pre-movie entertainment and other engaging digital experiences.
Ben Vella, VP of Enterprise and Mid-Market at Optus, remarked, “HOYTS is a perfect example of a traditional business that has evolved and future-proofed their operations by taking a digitally led approach and backed it with the resilience of SD-WAN.”
Interactive and Real-Time Benefits
The SD-WAN technology implemented by Optus not only improves connectivity but also allows for real-time data management.
This capability ensures that HOYTS can offer tailored services and content to their patrons, enhancing the overall cinema experience.
Adam Wrightson, Group IT Director, HOYTS Group, said, “Optus is at the core of every dollar we make at HOYTS. In today’s digital world, there is not a single interaction that HOYTS has – with staff or customers – that doesn’t rely on Optus infrastructure.”
The integration of SD-WAN technology ensures that we remain at the forefront of digital innovation in the entertainment industry.”
Setting a New Standard
This partnership between Optus and HOYTS sets a new standard for cinemas in Australia, combining advanced technology with traditional movie-going.
The improved connectivity supports various features, from booking tickets online to accessing exclusive content, making the entire process more efficient and enjoyable for customers.
Importance of Innovation in Cinemas
In an era where streaming services and home entertainment systems are increasingly popular, it’s crucial for movie theatres to enhance their technology and overall experience to attract customers.
By offering a unique and engaging environment, cinemas can continue to draw audiences who seek more than just a movie but an all-encompassing entertainment experience.
With Hoyts investing in the future with Optus, I’m sure they can continue to add incredible features for their customers, via this Optus partnership.
Conclusion
As Optus and HOYTS continue to innovate, they are paving the way for future advancements in the cinema industry.
The integration of SD-WAN technology marks a significant step towards a fully connected and interactive entertainment experience.
With Optus’ SD-WAN solution, moviegoers can look forward to a more connected, interactive, and enjoyable cinema experience at HOYTS, reflecting the evolving landscape of entertainment technology.